Kick Start the Economy
Tackling the economic crisis is top of President Barrack Obama’s agenda. He has asked major corporations to submit detailed proposals that will enable such organisations to hire people again. Surely this is exactly the sort of proactive approach we need in the UK . A Senior politician has talks with property developers and pledges support. They [...]
change your view
Beyond the built environment sector there are people stating that the best way forward is to market yourself far more than before. Most of us can only do so if we cut overheads and spend the money saved on marketing. Providing you agree with that premise then this begs the question what aspect of marketing [...]
a new world order
Kent SMS produced the text for Spratley Studios latest newsletter 05. It has been written in the language of clients rather than that of the architect. The images are of a high quality which is the key to it being read. Printed litho rather than digital it has impact and accompanied by a carefully crafted [...]
spratley studios
Having been involved with the initial discussions for the business plan for the next three years for this commercially minded yet design-led practice based at Henley-on-Thames, Kent SMS has now produced a comprehensive marketing campaign. The main objective is to expand the client base but in an intelligent way. Each of the mini-campaigns is highly [...]
can do?
It is a tough call as to whether to attend the most important networking event for those of us within the built environment sector the mighty MIPIM. As always it will take place at Cannes in March next year. However, one thing is for sure now is the time to consider a strategy, a budget [...]
shovel ready housing schemes
It is very interesting indeed – in spadefuls – that the home and communities agency have announced that before allocating the £1 billion kickstart programme to the 270 schemes that have planning permission they will be audited. Can you believe it? They will need to show that they meet at least 14 of the 20 [...]
are you just surviving?
If you have had to let people ‘go’ and cut costs it takes its toll on the business and effects the moral of the whole organisation. For that reason alone it is vital to make a clear statement as to what your plans for the future are. Many will say that this is not the best [...]
never catch a falling knife
This is the title of an in-depth report produced by KPMG. Kent SMS recommends it for its in-depth coverage of the economies of the countries you may be considering working in.It can be located on the web www.kpmg.com Apparently 42 per cent of businesses see a need for a more radical approach in their strategy [...]
in for the long haul?
Kent SMS has recently been appointed to advise a small but perfectly formed architectural studio to produce a new client development plan that is based on the strengths of the practice. It is now underway and is comprised of two main elements. The first is to resolve the strategic marketing issues that need to be [...]
