new model required
Surely you do not plan to continue marketing your practice/company the same way as before the recession arrived? Even in London where things move along at quite a pace and change can be rapid there is little sign of departure from tradition. Many architects & engineers still continue to talk mostly about themselves, use outdated [...]
Lateral Thinking
Kent SMS continues to examine a range of market sectors in order to inform the strategies it recommends to clients. A well-considered strategy for the development of new business can withstand close scrutiny. This is because the propositions have been carefully analysed and the best course of action given the poll position. The Built Environment [...]
no place for turkey twizzlers
Alain de Botton spoke with alacrity at the V&A on Friday 17th September about the five quite different houses that are to be constructed by his unique organisation Living Architecture. It is a riposte to the modern commercial housebuilder the ‘turkey twizzler’ of architecture. All the buildings will be completed over the next 12 months [...]
marcus
As Autumn drifts toward us it was great to be reminded of the connection a house should have to its garden. Last night at the V&A Nina Campbell waxed, quite lyrically, on her opulent interiors whilst Garden & Landscape designer Marcus Barnett extolled the virtues of shape, shadow and form. Marcus’s schemes eschew the formulaic; [...]
speedtalk
Kent SMS attended the NLA breakfast at store street on 3o july to hear the great & good discuss the value of good school design. peter murray chaired the event and various prominent architects spoke for a timely few minutes before peter jumped up to signal their imminent departure from the rostrum. clearly some extremely [...]
directing traffic to your website
Over the last few days Kent SMS has met with three different architects two operating from London and one from Milton Keynes. All have started new practices. All are finding it tough going but remain enthusiastic about what they do and have ‘bread & butter’ projects they are currently working on that are generating cash [...]
marketing your practice
You simply must read the chapter on New Business Development. ‘Drawing on the expertise of a range of industry insiders, this practical and accessible guide shows how effective marketing can give your practice the edge. With examples, tips, and guidelines that can easily be applied to a practice of any size, Marketing your Practice brings [...]
code breaking
From time to time and certainly when the economy suffers a setback it is vital to examine the marketing and branding of your company as well as the way you communicate. Many architects communicate in code. This has to be cracked if your clients want to understand what you are saying. Kent SMS can take [...]
crossing continents
Few will disagree that in this digital age that our websites are the most powerful marketing tools we have available to us. They enable us to cross continents with ease. We can engage new clients that have never heard of us be they in rio or wrexham. Equally if your website is of poor design [...]
change your view
Beyond the built environment sector there are people stating that the best way forward is to market yourself far more than before. Most of us can only do so if we cut overheads and spend the money saved on marketing. Providing you agree with that premise then this begs the question what aspect of marketing [...]
