Lateral Thinking
Kent SMS continues to examine a range of market sectors in order to inform the strategies it recommends to clients. A well-considered strategy for the development of new business can withstand close scrutiny. This is because the propositions have been carefully analysed and the best course of action given the poll position. The Built Environment [...]
marketing your practice
You simply must read the chapter on New Business Development. ‘Drawing on the expertise of a range of industry insiders, this practical and accessible guide shows how effective marketing can give your practice the edge. With examples, tips, and guidelines that can easily be applied to a practice of any size, Marketing your Practice brings [...]
spratley studios
Having been involved with the initial discussions for the business plan for the next three years for this commercially minded yet design-led practice based at Henley-on-Thames, Kent SMS has now produced a comprehensive marketing campaign. The main objective is to expand the client base but in an intelligent way. Each of the mini-campaigns is highly [...]
famous for 15 seconds
The commissioning editor at RIBA Publishing James Thompson has sent me a very nice letter with regard to the chapter on business development that I have penned for inclusion in the RIBA ‘Good Practice Guide to Marketing’ to be published in December. Helen Elias the erstwhile editor of the book asked a number of us [...]
