new model required
Surely you do not plan to continue marketing your practice/company the same way as before the recession arrived? Even in London where things move along at quite a pace and change can be rapid there is little sign of departure from tradition. Many architects & engineers still continue to talk mostly about themselves, use outdated [...]
commercial development
On behalf of two architectural clients Kent SMS has been making discreet telephone calls to developers up & down the UK in order to assess the current situation. It is clear that 2010 will remain difficult for the majority of developers. The reason for this is not just the fact that their banks are reluctant [...]
directing traffic to your website
Over the last few days Kent SMS has met with three different architects two operating from London and one from Milton Keynes. All have started new practices. All are finding it tough going but remain enthusiastic about what they do and have ‘bread & butter’ projects they are currently working on that are generating cash [...]
code breaking
From time to time and certainly when the economy suffers a setback it is vital to examine the marketing and branding of your company as well as the way you communicate. Many architects communicate in code. This has to be cracked if your clients want to understand what you are saying. Kent SMS can take [...]
change your view
Beyond the built environment sector there are people stating that the best way forward is to market yourself far more than before. Most of us can only do so if we cut overheads and spend the money saved on marketing. Providing you agree with that premise then this begs the question what aspect of marketing [...]
spratley studios
Having been involved with the initial discussions for the business plan for the next three years for this commercially minded yet design-led practice based at Henley-on-Thames, Kent SMS has now produced a comprehensive marketing campaign. The main objective is to expand the client base but in an intelligent way. Each of the mini-campaigns is highly [...]
can do?
It is a tough call as to whether to attend the most important networking event for those of us within the built environment sector the mighty MIPIM. As always it will take place at Cannes in March next year. However, one thing is for sure now is the time to consider a strategy, a budget [...]
are you just surviving?
If you have had to let people ‘go’ and cut costs it takes its toll on the business and effects the moral of the whole organisation. For that reason alone it is vital to make a clear statement as to what your plans for the future are. Many will say that this is not the best [...]
in for the long haul?
Kent SMS has recently been appointed to advise a small but perfectly formed architectural studio to produce a new client development plan that is based on the strengths of the practice. It is now underway and is comprised of two main elements. The first is to resolve the strategic marketing issues that need to be [...]
