Surely you do not plan to continue marketing your practice/company the same way as before the recession arrived? Even in London where things move along at quite a pace and change can be rapid there is little sign of departure from tradition. Many architects & engineers still continue to talk mostly about themselves, use outdated marketing techniques and presentation material to communicate what they do. Many do not have a marketing strategy in place which means they have no collective focus and therefore are failing to think even a year ahead.
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