forward thinking
Client of Kent SMS, Spratley Studios, has bucked the trend with a range of on-going projects that have enabled them to not only weather the storm but to also make some waves of their own. Jeremy Spratley, along with fellow director Stephen Tait take a commercial approach to every scheme that passes through the studio. [...]
retro portugal
Last week Kent SMS taking a break from providing strategic marketing advice to architects visited Porto in Northern Portugal. The architecture is a superb mix of the old & the new as you can see from this retro building still in use but in need of some TLC. Outside such elderly cities it is difficult [...]
choking on my weetabix
The Tories’ shadow chancellor has called for “a new model of economic growth that keeps mortgage rates low, creates jobs and doesn’t choke off the recovery”. The UK is being held back by a number of issues that must be addressed if we are to move forward in 2010. One is debt at every level [...]
striking a light
New client matchbox architects of Wollaston, Northampton have asked Kent SMS to prepare their practice for expansion in 2010. A bespoke marketing & new client programme that focuses on the core competances of this small but perfectly formed practice is underway. The practice is about to go on site with a hospice www.matchboxarchitects.co.uk As with [...]
that old chestnut
The shortage of housing continues to haunt the UK with new research stating that the number of new homes built by 2012 will be woefully inadequate. They will represent less than half of what is required. What is even more alarming is the standard of those that are currently under construction. Where is the sustainability? [...]
code breaking
From time to time and certainly when the economy suffers a setback it is vital to examine the marketing and branding of your company as well as the way you communicate. Many architects communicate in code. This has to be cracked if your clients want to understand what you are saying. Kent SMS can take [...]
crossing continents
Few will disagree that in this digital age that our websites are the most powerful marketing tools we have available to us. They enable us to cross continents with ease. We can engage new clients that have never heard of us be they in rio or wrexham. Equally if your website is of poor design [...]
change your view
Beyond the built environment sector there are people stating that the best way forward is to market yourself far more than before. Most of us can only do so if we cut overheads and spend the money saved on marketing. Providing you agree with that premise then this begs the question what aspect of marketing [...]
