context
Following hard on the heels of comments about my recent visit to Portugal and the need for more contemporary architecture, Joao Brandao has just forwarded this striking image of casa nafarros which is located close to the historic town of Sintra, some 30 km northwest of Lisbon Visit the practice’s web site to review the whole [...]
forward thinking
Client of Kent SMS, Spratley Studios, has bucked the trend with a range of on-going projects that have enabled them to not only weather the storm but to also make some waves of their own. Jeremy Spratley, along with fellow director Stephen Tait take a commercial approach to every scheme that passes through the studio. [...]
retro portugal
Last week Kent SMS taking a break from providing strategic marketing advice to architects visited Porto in Northern Portugal. The architecture is a superb mix of the old & the new as you can see from this retro building still in use but in need of some TLC. Outside such elderly cities it is difficult [...]
striking a light
New client matchbox architects of Wollaston, Northampton have asked Kent SMS to prepare their practice for expansion in 2010. A bespoke marketing & new client programme that focuses on the core competances of this small but perfectly formed practice is underway. The practice is about to go on site with a hospice www.matchboxarchitects.co.uk As with [...]
that old chestnut
The shortage of housing continues to haunt the UK with new research stating that the number of new homes built by 2012 will be woefully inadequate. They will represent less than half of what is required. What is even more alarming is the standard of those that are currently under construction. Where is the sustainability? [...]
a new world order
Kent SMS produced the text for Spratley Studios latest newsletter 05. It has been written in the language of clients rather than that of the architect. The images are of a high quality which is the key to it being read. Printed litho rather than digital it has impact and accompanied by a carefully crafted [...]
terry pawson architects
Terry’s visual arts centre saw the light of day on Saturday when it was officially opened in Carlow, near Dublin. It is an immense achievement from one of Britains best architects at this type of building. The man himself is so modest. It has at its centre the largest space for displaying contemporary art in Ireland. [...]
spratley studios
Having been involved with the initial discussions for the business plan for the next three years for this commercially minded yet design-led practice based at Henley-on-Thames, Kent SMS has now produced a comprehensive marketing campaign. The main objective is to expand the client base but in an intelligent way. Each of the mini-campaigns is highly [...]
london open house
Kent SMS supported client Andrew Pilkington when his client made available the garden pavilion for people to visit. By listening carefully to what Andrew had to say about the design and its construction when he was talking to one group we were able to answer most of the questions posed by another! The Pavilion has [...]
trench warfare
01 lift your head above the parapet and prepare a strategic plan that identifies growth opportunities 02 decide now which markets and clients are the future for your business/practice 03 communicate your plan internally & externally having made sure that your marketing tools are state of the art 04 involve Kent SMS if you are [...]
